Portfolio

I help creative brands who want to bring exciting and innovative new products to market translate their ideas and passions into brand strategy and copywriting assets that convert

PROJECT: WEBSITE REFRESH

PROJECT: WEBSITE REFRESH

Roxanne had a lovely website for her touch therapy studio, but it wasn’t getting the traction she needed. I provided a full refurbishment of her site copy, including engaging service descriptions and optimized blog content.

PROJECT: WEBSITE COPY AUDIT

PROJECT: COPY AUDIT

Ron’s brand-new business website for Tactical Flow was poised and polished, but needed a quick copy tweak and search engine optimization. Now his website clearly communicates his value proposition and proprietary framework.

 
PROJECT: WEBSITE LAUNCH

PROJECT: WEBSITE LAUNCH

Agile Dragon Group serves a specialized niche of data warehousing clients. They needed a website that communicated their unique expertise and their approach to creating and delivering their proprietary products and services.

PROJECT: LANDING PAGE

PROJECT: LANDING PAGE

Belgio’s Catering needed a landing page to field interest for a fundraising concept for not-for-profit groups that coordinated with their email outreach campaign.


The Wayback Machine

Working in product development and brand management was one of my favorite parts of my career. Creating new ideas for products and campaigns, determining market fit, building out the development schedule, managing all aspects of production and QA, then creating messaging strategy for both sales managers and national key accounts ticked all of my creative boxes. Plus, there’s nothing quite like going to the store and seeing something live and in person that started out as a fun idea in your head!

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(Click on any image to see a full PDF version)

Carolina Designs wholesale catalog for early 2001. Products developed by Nicole Morton, Art Direction by Nicole Morton, Copy and Layout Design by CCA Creative, Photography by Joe Pellegrini.

Carolina Designs wholesale catalog for early 2001. Products developed by Nicole Morton, Art Direction by Nicole Morton, Copy and Layout Design by CCA Creative, Photography by Joe Pellegrini.

Carolina Designs wholesale catalog for Spring 2002. Products developed by Nicole Morton, Copy and Art Direction by Nicole Morton, Layout Design by CCA Creative, Photography by Joe Pellegrini.

Carolina Designs wholesale catalog for Spring 2002. Products developed by Nicole Morton, Copy and Art Direction by Nicole Morton, Layout Design by CCA Creative, Photography by Joe Pellegrini.

Carolina Designs wholesale brochure for Summer 2002. Products developed by Nicole Morton, Copy and Art Direction by Nicole Morton, Layout Design by CCA Creative, Photography by Joe Pellegrini.

Carolina Designs wholesale brochure for Summer 2002. Products developed by Nicole Morton, Copy and Art Direction by Nicole Morton, Layout Design by CCA Creative, Photography by Joe Pellegrini.

Carolina Designs wholesale brochure for Fall 2002. Products developed by Nicole Morton, Copy and Art Direction by Nicole Morton, Layout Design by CCA Creative, Photography by Joe Pellegrini.

Carolina Designs wholesale brochure for Fall 2002. Products developed by Nicole Morton, Copy and Art Direction by Nicole Morton, Layout Design by CCA Creative, Photography by Joe Pellegrini.

Carolina Designs wholesale catalog for Holiday 2002. Products developed by Nicole Morton, Copy and Art Direction by Nicole Morton, Layout Design by CCA Creative, Photography by Joe Pellegrini.

Carolina Designs wholesale catalog for Holiday 2002. Products developed by Nicole Morton, Copy and Art Direction by Nicole Morton, Layout Design by CCA Creative, Photography by Joe Pellegrini.

Carolina Designs merchandising solutions brochure for retail accounts. Products developed by Nicole Morton, Art Direction by Nicole Morton, Layout Design by CCA Creative, Photography by Joe Pellegrini.

Carolina Designs merchandising solutions brochure for retail accounts. Products developed by Nicole Morton, Art Direction by Nicole Morton, Layout Design by CCA Creative, Photography by Joe Pellegrini.

Carolina Designs candle line concept. Concept developed by Nicole Morton, Copy by Nicole Morton, Art by Paula Hyde.

Carolina Designs candle line concept. Concept developed by Nicole Morton, Copy by Nicole Morton, Art by Paula Hyde.

Carolina Designs candle line concept. Concept developed by Nicole Morton, Copy by Nicole Morton, Art by Paula Hyde.

Carolina Designs candle line concept. Concept developed by Nicole Morton, Copy by Nicole Morton, Art by Paula Hyde.

Looney Tunes porcelain doll collections, licensed by Warner Bros. Product development by Nicole Morton, brochure layout by ADG creative, doll artwork by Robin Miller.

Looney Tunes porcelain doll collections, licensed by Warner Bros. Product development by Nicole Morton, brochure layout by ADG creative, doll artwork by Robin Miller.

Mark McGwire themed collectible porcelain doll, licensed by Major League Baseball. Product development by Nicole Morton, brochure layout by ADG creative, doll artwork by Robin Miller.

Mark McGwire themed collectible porcelain doll, licensed by Major League Baseball. Product development by Nicole Morton, brochure layout by ADG creative, doll artwork by Robin Miller.

Bessie Pease Gutmann collectible porcelain dolls, licensed by The Balliol Corporation. Product Development by Nicole Morton, brochure layout by ADG Creative.

Bessie Pease Gutmann collectible porcelain dolls, licensed by The Balliol Corporation. Product Development by Nicole Morton, brochure layout by ADG Creative.

Looney Tunes porcelain doll collections, licensed by Warner Bros. Product development by Nicole Morton, brochure layout by ADG creative, doll artwork by Louise Tierney.

Looney Tunes porcelain doll collections, licensed by Warner Bros. Product development by Nicole Morton, brochure layout by ADG creative, doll artwork by Louise Tierney.

Barney and Friends collectible porcelain doll, licensed by HIT Entertainment. Product development by Nicole Morton, brochure layout by ADG creative, doll artwork by Robin Miller.

Barney and Friends collectible porcelain doll, licensed by HIT Entertainment. Product development by Nicole Morton, brochure layout by ADG creative, doll artwork by Robin Miller.

Pooh and Friends collectible porcelain dolls, licensed by Disney. Product development by Nicole Morton, brochure layout by ADG creative, doll artwork by Robin Miller.

Pooh and Friends collectible porcelain dolls, licensed by Disney. Product development by Nicole Morton, brochure layout by ADG creative, doll artwork by Robin Miller.

Thomas the Tank Engine collectible porcelain doll, licensed by Britt-Allcroft. Product development by Nicole Morton, brochure layout by ADG creative, doll artwork by Robin Miller.

Thomas the Tank Engine collectible porcelain doll, licensed by Britt-Allcroft. Product development by Nicole Morton, brochure layout by ADG creative, doll artwork by Robin Miller.

Precious Moments collectible porcelain doll, licensed by Enesco. Product development by Nicole Morton, brochure layout by ADG creative, doll artwork by Joan Ibarolle.

Precious Moments collectible porcelain doll, licensed by Enesco. Product development by Nicole Morton, brochure layout by ADG creative, doll artwork by Joan Ibarolle.

Looney Tunes-themed perpetual calendar concept featuring figurines of Bugs Bunny and Friends, licensed by Warner Bros. Product development by Nicole Morton.

Looney Tunes-themed perpetual calendar concept featuring figurines of Bugs Bunny and Friends, licensed by Warner Bros. Product development by Nicole Morton.

Barbie icon-themed floral container concept, licensed by Mattel. Product development by Nicole Morton, artwork by Paula Hyde.

Barbie icon-themed floral container concept, licensed by Mattel. Product development by Nicole Morton, artwork by Paula Hyde.

Winnie the Pooh-themed floral container concept, licensed by Disney. Product development by Nicole Morton, artwork by Paula Hyde.

Winnie the Pooh-themed floral container concept, licensed by Disney. Product development by Nicole Morton, artwork by Paula Hyde.

Winnie the Pooh-themed floral container and accessories concept, licensed by Disney. Product development by Nicole Morton, artwork by Paula Hyde.

Winnie the Pooh-themed floral container and accessories concept, licensed by Disney. Product development by Nicole Morton, artwork by Paula Hyde.

Minnie Mouse-themed floral container and accessories concept, licensed by Disney. Product development by Nicole Morton, artwork by Paula Hyde.

Minnie Mouse-themed floral container and accessories concept, licensed by Disney. Product development by Nicole Morton, artwork by Paula Hyde.

M&M character-themed floral container concept, licensed by M&M Mars. Product development by Nicole Morton, artwork by Paula Hyde.

M&M character-themed floral container concept, licensed by M&M Mars. Product development by Nicole Morton, artwork by Paula Hyde.